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Amateur Swimming Association (ASA) is now known as Swim England

swim englandThe Amateur Swimming Association (ASA) has been rebranded to Swim England as part of a four-year strategy to strengthen the sport and boost participation.

Swimming is England's most popular mass-participation sport, ahead of athletics or cycling, but a 2016 survey found a drop in adult swimming numbers.

The strategy - titled 'Toward a Nation Swimming' - aims for a "significant increase" in participation.

This includes encouraging young people to try other types of aquatic sport.

The strategy document cites six areas of focus:

  • strong leadership and advocacy for the sport
  • greater participation numbers
  • increased diversity
  • the elite talent pathway
  • better motivation for the workforce
  • future sustainability.

'Toward a Nation Swimming' is the first strategy that focuses solely on swimming in England.

Promotional Video

Olympian Adam Peaty explains how working towards Swim England Awards helped him beat his fear of swimming and drove him on to become a Gold medal winning Olympian at the 2016 Rio Games. You can view the video below:


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